Eltham Privacy

1. Information Eltham Collects

Eltham collects and processes several types of personal information, including:

2. How Eltham Uses Your Information

Eltham uses your personal information for the following purposes:

• Eltham Service Delivery (Contract Performance):
  • Processing and managing vehicle rental bookings and agreements for Eltham. Verifying your identity and confirming you meet our rental requirements. Coordinating vehicle collection and return procedures. Processing payments and administering deposits and charges.
• Eltham Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information for Eltham. Responding to your inquiries about Eltham bookings and providing customer support. Notifying you of changes to Eltham's services or policies.
• Eltham Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Eltham has a legitimate interest. You can opt out at any time.
• Eltham Improvement (Legitimate Interest):
  • Analysing website usage to improve Eltham's user experience and site functionality. Conducting research to upgrade Eltham's vehicle fleet and the services it provides.
• Eltham Compliance (Statutory Obligation):
  • Complying with legal, regulatory and tax requirements affecting Eltham. Preventing fraud and safeguarding service security for Eltham. Resolving disputes and enforcing Eltham's terms and conditions.

3. Sharing Information

Eltham may share your personal information with:

• Eltham Providers: Third-party companies that support Eltham in providing its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually required to protect your data.

Eltham does not sell your personal information to third parties for marketing purposes.

4. Eltham Data Security

Eltham implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage can be guaranteed to be completely secure.

5. Eltham Data Retention

Eltham retains your personal information only as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. Your Rights in Eltham

Under UK data protection law, Eltham recognises the following rights:

• Eltham Access Rights: Request a copy of the personal information Eltham holds about you.

To exercise these rights, please contact Eltham using the details below.

7. Cookies and Tracking (Eltham)

Eltham's website uses cookies and similar technologies to improve your browsing experience, monitor site traffic, and customise content. You can modify cookie preferences in your browser settings.

8. Eltham Updates

Eltham may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Eltham

For queries about this Privacy Policy or how we manage personal data, please contact Eltham: